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Sam posted a blog post
The web is full of content. Full of videos, memes and a lot of other crap. Constant tweets and likes, shares and burps all in your face. In the world of digital marketing we are told to “make a lot of noise” as much as you can so that you have a cha…
Feb 24
Sam published an article
Lesson 10: Pull the buying trance trigger
By this point you have read 9 powerful sales and communications lessons that all on their own can get you to this point. All, have their own powers on a conscious and subconscious level but when they are all…
Feb 24
Sam published an article
Lesson 9: recognise buying triggers 
When you use the previous eight lessons you are taking control of the situation and the conversation. You are using subtle sales and negotiation techniques that communicate with the customer on a deep subconsciou…
Feb 17
Sam published an article
Lesson 8: a picture paints a thousand words; add in a powerful visualisation technique and you’ll have them.  
Mind:  
Most of us think in pictures some if not all the time. We see things in our minds as a series of images. We picture ourselves on a…
Feb 10
Sam published an article
Lesson 7: be honest about the products or arguments flaws 
This one might be a bit hard to swallow for some sales people, debaters and negotiators out there but this is one of the most powerful tools in building trust that you have.  
I am not sayin…
Feb 3
Sam published an article
Lesson 6: show a little empathy. 
This will be a lot easier for the more genuine and caring individuals out there but showing a little empathy to the subject will do wonders for building trust. But we need to remember there is a difference between e…
Jan 28
Sam published an article
In today’s world of the digital ecosphere direct marketing has grown from its traditional routes in direct mail, catalogue marketing, telemarketing and face to face marketing to something broader, more interactive and measurable.  
The beauty of dir…
Jan 27
Sam published an article
PR and SEO 
Public relations and search engine optimisation may seem like two polar opposites in the marketing tool box. But if you work in PR it would be good to learn SEO and if you are in SEO it would be ideal to learn PR.  
Why would this be? We…
Jan 26
Sam published articles
Jan 24
Sam posted a video
Great interview with ex-hostage negotiator Chris Voss. Advice that we could all use to better negoiate and communicate with people we both agree with and disagree with to move conversations forward and to get our point across. 
Jan 24
Sam posted a video
Get Jordan Peterson's New Audiobook For FREE: https://amzn.to/2KhJOpS Jordan Peterson talks about how to gain self respect and confidence and why you should ...
Jan 12
Sam published an article
Google tries to understand your website to ensure it is relevant to the searches that people are making. This means when planning or optimising a website we need to consider this and make it easier for Google to find the relevant pages and informati…
Dec 13, 2018
Sam posted a blog post
The hopeful result from this blogging site/social community is a book. A digital and printed book that can sit on my virtual or real shelf with pride. The issue I have always had with writing a book about digital marketing (and that is not all this…
Dec 12, 2018
Sam published an article
If you are in online marketing or run a business, social enterprise or charity you will have no doubt have heard about content marketing, but what is it? Content marketing is the creation and curation of content for the purposes of marketing your br…
Dec 12, 2018
Sam posted a video
In a profound talk about technology and power, author and historian Yuval Noah Harari explains the important difference between fascism and nationalism -- and the shifting change in politics where data is power.
Dec 12, 2018
Sam published an article
Search Engine Marketing put simply is the use of offsite (away from website) and onsite (on your website) optimisation and promotion techniques, technologies and tools, including advertising to get your website noticed by people using search engines…
Nov 3, 2018
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Something worth writing about it 

The web is full of content. Full of videos, memes and a lot of other crap. Constant tweets and likes, shares and burps all in your face. In the world of digital marketing we are told to “make a lot of noise” as much as you can so that you have a chance of getting heard.  

We are also being told to keep it short. Keep it snappy for the people on the move. The people with the short attention spans that only have micro…

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In this book / blog site

The hopeful result from this blogging site/social community is a book. A digital and printed book that can sit on my virtual or real shelf with pride. The issue I have always had with writing a book about digital marketing (and that is not all this is but it is the underlying theme) is that by the time you finish the third or fourth chapter your content can be out of date.  

So as experiment I decided to take the 50,000…

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How do we survive the Digital Ecosphere?

It is no secret that these days that we live in two worlds. One real and one digital. Millennials will never know any different, well not until all the robots take over. But the is the digital world taking control of our real world? Can we keep up? Can we cope? How do we stay safe and free in the digital ecosphere?

From social networks to mobile banking to printers that order their own ink and fridges that order the weeks shopping to online dating for married couples to cheat and…

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The People of the United Kingdom of Great Britain and Northern Ireland have a right to decide on the final Brexit deal.

Whatever side of the debate you sit on, Leave or Remain, surely all would agree that the public has a right to vote on the final deal. We are more informed now than we were during the original vote and again whether we were for or against Brexit it was a democratic process.

I am not suggesting that we have a second referendum although I see the argument for…

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